July newsletter highlights, Boost, AI efficiency wins, and the toolkit's growing footprint.

31 July 2026

July Newsletter Highlights

Excite's rebuild is already paying off.

Early results from our rebuilt Excite brand show a 44% revenue increase, after launching the Hubbi agentic toolkit.

July Newsletter Highlights

Boost is closing the gap on Super Matches.

Boost is now purchased at almost the same rate as Super Matches, and consumables like it make up around 15% of total initial and re-initial revenue across the network.

Boost consumable graphic: 70x more views, 10x more messages.

July Newsletter Highlights

Dating App is now in print.

Dating App is available now as ebook and hardback editions on Amazon.

Dating App book, available now on Amazon.

July Newsletter Highlights

The Founder Program keeps growing.

Since joining the Founder Program, Dull Dating has seen revenue per user grow 4x. Two new brands are joining: Di Hola and Say Allo, led by CEO Zackary Lewis.

Boost

The Boost initiative has grown consumable revenue 84% since launch.

Efficiencies

Negative Keyword Scripting

Fully automated, no manual input.

70+ daily

Negatives added

15 mins/day

Manual actions eliminated

7–8am

Runs every morning

✓Full data pull, every morningSearch terms from Google Ads, every keyword, every converting keyword from BI — pulled and cross-checked automatically.
✓AI builds the negative listThe set gets analysed and a negative keyword list is generated, no one touching a spreadsheet.
✓Same logic, available to partnersThe same hygiene process behind any “why is my spend leaking” question, now a five-minute fix instead of a week.

AI Brand Management

Automated Social Posting with unique, brand-aligned creatives.

Live now on Sub or Dom — early days, but running on auto once it's set up.

Setup

Cowork project per brand
Instructions added
All assets attached

Connect

Canva brand hooked up
Real templates, not stock
Social profiles connected

Automate

Content created on request
Matching socials generated same sitting
Scales once the setup is done

AI Brand Management

Cowork & Canva: hands-off social content.

One brief in Cowork takes a brand, off brand guidelines, through to three scheduled posts — no manual Canva work.

Build brand kit

Guidelines, colours, fonts and voice set up in Canva first.

Connect Cowork

Canva MCP linked so Cowork can read and write designs.

Attach asset folder

Sub or Dom folder given as the working source.

Feed platform policy

Meta lifestyle/community rules loaded, no explicit content.

Brief three posts

Cowork drafts glossary, aftercare and consent posts, on-brand.

Schedule in Canva

Posts go straight to the Canva scheduler, ready to review.

AI Brand Management

The output.

Brand guidelines built in Canva first

Cowork working live inside Canva

Post 1: glossary explainer

Post 3: consent, scheduled

Brand kit built once, then Cowork worked inside Canva end to end — three on-brand posts drafted and scheduled without touching the Canva UI.

New This Month

See your brand across Search and AI.

Two new Google Search Console / Bing Webmaster features, both worth switching on.

Platform Properties

Launched 7 July 2026 (still rolling out).

Connect Instagram, TikTok, X and YouTube directly to Search Console as their own property.
No website required — a first for Search Console.
See clicks, impressions, queries, CTR and position for how that content performs in Google Search itself.

AI Overview Report

Launched June 2026, UK beta.

Shows when your pages are cited inside Google's AI Overviews and AI Mode.
Impressions only for now — click data is coming.
The first real signal partners have had on AI citation visibility. Compare which articles are doing well.

Proof It's Working

LetsMeetUp: AI citations compounding.

Same brand we flagged last call. Full site rebuild, three months on.

2.2K

AI citations, last 3 months

Rising

Trend since the June rebuild

✓Citations climbing since the rebuildNear zero in May, steady climb from mid-June onward across Microsoft Copilot and partner surfaces.
✓Regs still risingRegistrations have been climbing since the start of the year and continue to grow alongside the citation trend.
✓First revenue directly from AI referralsNow seeing revenue land from ChatGPT and Perplexity — visibility converting into actual money, not just impressions.

Toolkit Impact