December is always a great time for a dating brand and this year Christmas Eve falls on a Friday. Whether it is important to you personally or not, you shouldn’t ignore the upgrade upside that builds in the run-up week to the 24th and takes off on the 26th to the New Year.

Previous years have shown the importance of campaigns feeding in registrations in December that convert at a much higher rate later in the month. We will be running all of our usual seasonal promotions.

Are you ready?