★ 4.8430K+ Users
Grounded
For people who feel at home in the countryside.
30+CountrysideCommunity
Powering Social & Dating Apps
For Leading Brands
Shopify meets HubSpot for Communities and Dating — white-label technology, shared network, and revenue you keep
20+ Years in operation 100M+ User database 100+ Predefined niches 17 Billing currencies 50–65% Revenue share 24/7 Moderation & support
The Network
Real apps. Every niche imaginable.
Browse a handful of the 4000+ live brands powered by HubPeople today.
New Book · Out Now
Dating App: How to build, survive and thrive in the worlds most human tech industry
Written by HubPeople founder Michael O'Sullivan, it's the playbook the online dating industry has been missing — endorsed by the leaders building it.
Refreshingly candid. The operating manual our industry has been missing. In 25+ years advising dating companies, I've never seen the whole playbook — economics, product, growth, operations and exits — laid out this clearly.
A must-read for every aspiring entrepreneur in the online dating sector, drawn from nearly 20 years' experience in the industry.
Dating apps aren't just about technology…they're about so much more. Michael reveals what it really takes to build, survive, and thrive in one of the world's most growing, challenging and rewarding industries.
Every founder who pitches me their dating app idea will now get this book assigned first. It's the clearest, richest account I've read of what founders in this industry actually go through.
★★★★★
One of the brands got 6x returns within a month of moving them over from another provider, which was fantastic.
★★★★★
The staff and the team at HubPeople have helped bring down my cost per acquisition and increased the lifetime value of members.
★★★★★
Try HubPeople. There's no one else in the industry that will give you more help and advice.
Solutions
Which type of brand are you building?
HubPeople powers six distinct business models. Whether you're launching a niche dating brand, monetising affiliate traffic, or building a private community for your customers — we have the platform and the playbook.
Private Social Network
Stop subsidising Facebook with your community-building spend. Own a private, branded social network where you control the advertising and the data.
Learn moreMedia & IP Revenue
Your media brand already has trust, recognition, and an audience. Turn them into a recurring subscription revenue stream without building tech from scratch.
Learn moreTraffic Network
Build a dating offer designed for your traffic demographics. Earn revenue share on every user action — forever. An always-on advertiser for your network.
Learn morePerformance & Affiliate
Zero platform overhead means the full spread between CAC and LTV is yours. When your lead cascade runs out of buyers, your own brand catches every rejected lead at 100% revenue share. Full API for cascade integration.
Learn moreBrand Builder
Compete on brand identity, not technology. Launch a fully white-label dating platform under your name, your design, and your community rules.
Learn moreNiche Play
Niche dating brands convert up to 22× better than generic platforms at launch. Target a specific community — hobby, faith, lifestyle, or demographic.
Learn moreTalk to us
Prefer a chat, old-school?
Not everyone wants to jump straight into a portal. If you'd rather talk through your project with one of our team first — what you're building, which solution fits, or whether we're the right fit at all — just drop us a message. We're real humans and we'd love to hear what you've got in mind.
Platform
Everything you need to launch and grow
HubPeople removes every barrier between your idea and a live, revenue-generating dating brand. Four areas. One platform.
Monetisation
- Free, VIP, and VIP+ subscription tiers
- Flexible pricing — 1, 3 & 6-month plans
- Built-in ad server for your own campaigns and partnerships
- Premium gated content with teaser/preview tools
- Discount codes and social badges to drive upgrades
- Billing in 17 currencies, monthly payout to your bank
Trust & Safety
- Government ID verification — verified tick on profile
- Anti-catfishing video verification (no ID required)
- AI-powered age estimation + Challenge 25 protocol
- User scoring system (0–15 rating, automatically updated)
- Encrypted-platform contact detection and warnings
- AI + human image moderation with automatic blurring
- ODDA member — board-level input on industry standards
Infrastructure
- Native iOS and Android apps, plus Progressive Web App
- Full hosting — landing pages, app, and media content
- Hubbi AI: configure your brand, SEO, and site structure in minutes
- Shared 100M+ user database across 100+ predefined niches
- Bespoke AI-built niche audiences available on request
- Full campaign tracking to keyword and click ID
- Server-to-server postbacks for registrations, billing, and rebills
Compliance
- Full text, image & video content moderation (AI + human, 24/7)
- Age assurance AI + mandatory government-ID escalation path
- GDPR-aligned data handling and billing infrastructure
- Anti-slavery policy and legal document templates
- Regulatory advisory — ODDA board membership and government liaison
- Transparent transaction records with full dispute tracking
20+
Years powering dating brands
100M+
Members in the shared database
100+
Predefined niche audiences
65%
Maximum revenue share for top partners
User feedback
What members say about our platform
★★★★★
The app is really nice and you can meet men who are serious about relationship you guys should try it and see it's a really nice dating site
★★★★★
Thanks is great .i love it here already .and its safe .
★★★★★
i really love this App, is very secure and fun here. privacy is been monitored so well, low scam on here
★★★★★
I have a good friendship here so if you like can use this application it's good for you and for me
★★★★★
Awesome site reliable and very convenient to use I love it I’ll recommend It To friends and family
★★★★★
I like it on this app and have meet my type of person on here
★★★★★
It’s a very fun app. It helped me find a lot of people.
★★★★★
It’s a good app , my friend introduced it to me and I love it so far , I believe I’ll meet my soulmate here one day and I’ll be more than…
★★★★★
Overall, it’s a decent platform if you’re patient and cautious. Like most dating sites…
★★★★★
Best online dating app compared to other online dating apps. Excellent Nationwide and local profiles. Ap is easy to use.…
★★★★★
Hopeful! Prefer profiles where people make the effort to be honest and open.
★★★★★
I've been able to talk to a lot of lovely ladies through this site and have met many new friends.…
★★★★★
Great that we can. Contact members with no hasles. Ian getting likes from ladies well younger than my search criteria. Thank you. John
★★★★★
This is only my second time on here but it's fun and I'm enjoying myself so far !
★★★★★
Great concept of like minded and able folks looking for an honest loving partner
★★★★★
This is a very good site to help people with disability s find. Dates
★★★★★
I love this site so much it easy and realistic to find love
★★★★★
That’s really awesome to be a member of this site and I’m truly willing to meet my soulmate
★★★★★
Nice content and layout of potential partners visibility is on point lots of options on this platform.
★★★★★
Better that these are honest profiles. There are other sites using AI, and a lot of fake profiles.
★★★★★
Very good date site, maintain proper profile with true information of users.
★★★★★
Amazing website, I have been well protected. Hopefully I will find the right man soon.
★★★★★
I feel there are real people on this site and I pray I come across my own future partner
★★★★★
The app is really nice and you can meet men who are serious about relationship you guys should try it and see it's a really nice dating site
★★★★★
Thanks is great .i love it here already .and its safe .
★★★★★
i really love this App, is very secure and fun here. privacy is been monitored so well, low scam on here
★★★★★
I have a good friendship here so if you like can use this application it's good for you and for me
★★★★★
Awesome site reliable and very convenient to use I love it I’ll recommend It To friends and family
★★★★★
I like it on this app and have meet my type of person on here
★★★★★
It’s a very fun app. It helped me find a lot of people.
★★★★★
It’s a good app , my friend introduced it to me and I love it so far , I believe I’ll meet my soulmate here one day and I’ll be more than…
★★★★★
Overall, it’s a decent platform if you’re patient and cautious. Like most dating sites…
★★★★★
Best online dating app compared to other online dating apps. Excellent Nationwide and local profiles. Ap is easy to use.…
★★★★★
Hopeful! Prefer profiles where people make the effort to be honest and open.
★★★★★
I've been able to talk to a lot of lovely ladies through this site and have met many new friends.…
★★★★★
Great that we can. Contact members with no hasles. Ian getting likes from ladies well younger than my search criteria. Thank you. John
★★★★★
This is only my second time on here but it's fun and I'm enjoying myself so far !
★★★★★
Great concept of like minded and able folks looking for an honest loving partner
★★★★★
This is a very good site to help people with disability s find. Dates
★★★★★
I love this site so much it easy and realistic to find love
★★★★★
That’s really awesome to be a member of this site and I’m truly willing to meet my soulmate
★★★★★
Nice content and layout of potential partners visibility is on point lots of options on this platform.
★★★★★
Better that these are honest profiles. There are other sites using AI, and a lot of fake profiles.
★★★★★
Very good date site, maintain proper profile with true information of users.
★★★★★
Amazing website, I have been well protected. Hopefully I will find the right man soon.
★★★★★
I feel there are real people on this site and I pray I come across my own future partner
How It Works
From idea to live brand in three steps
No developers. No infrastructure contracts. No cold-start problem. HubPeople handles the technology so you focus on your brand and audience.
01
Choose your niche
Pick from 100+ predefined audience niches — from Christian singles and pet owners to outdoor enthusiasts and professionals. Or brief us to build a bespoke audience for your specific idea.
02
Configure your brand
Use Hubbi — our AI agent — to set your brand identity, subscription pricing, landing pages, and SEO structure. Customise every aspect of the member experience without touching a line of code.
03
Launch and earn
Go live with a pre-seeded user base, full billing infrastructure, and campaign tracking wired up. Earn revenue share from your first subscriber, paid monthly to your bank account in your currency.
Prefer a done-for-you approach?
We'll build it for you
Not ready to configure it yourself? Our in-house team of designers, developers, and marketers can take your brief and deliver a professional, fully-branded community or dating app — from identity and UX through to launch. Bespoke build packages are available at a fixed fee.
Partner Stories
Hear from our partners
1000+ active partners trust HubPeople to power their dating and social brands. Here's what some of them have to say.
For nearly 20 years Chaos Internet has launched and scaled successful dating brands with HubPeople.
Watch video →
HubPeople is more than software — it's a trusted ally for growth, innovation, and profitability.
Watch video →
From multilingual sites to expert support, partners choose HubPeople year after year to power their online communities.
Watch video →
One of the brands got 6x within a month of moving them over, which was fantastic.
Watch video →
It's been incredible to see how the business has grown, developed, and matured over the years.
Watch video →
Try HubPeople. There's no one else in the industry that will give you more help and advice.
Watch video →Powered by AI
Meet Hubbi — your AI brand builder
Hubbi is HubPeople's AI agent. It sets up your dating brand from scratch — generating your site structure, SEO metadata, landing pages, and audience configuration in minutes. Tell Hubbi your idea; it builds the foundation.
- Instant site structure generation from a brief
- AI SEO optimisation for every page
- Niche audience building with AI-generated interest profiles
- Multi-page landing page creator tuned to your acquisition campaigns
- AI content generation for articles and community posts
Ready to launch your
dating brand?
Start your 14-day free trial today. No credit card required. Our team will help you configure your first brand and go live fast.
Latest from HubPeople
News & Insights
HubPeople Sponsors GDI London 2026 and Hosts Niche Dating Panel
HubPeople sponsored GDI London 2026, where owner Michael O'Sullivan hosted a panel asking whether niche dating communities can build bigger businesses.
Read more
Partner Forum, 20 October 2026: Portal Redesign, Grok Bot and What's Next
Highlights from our 20 October Partner Forum: a smarter email flow, the portal redesign, getting started with Grok Bot and what we are building next.
Read more
Partner Success: Leading the Way in SEO and AEO
One partner has grown organic registrations by over 240% and monthly revenue by more than 130% since moving to Hubbi, all without paid advertising.
Read more
Partner Forum, 6 October 2026: Q3 Product Update and What's Coming in Q4
Highlights from our 6 October Partner Forum: liveness checks, Boosts revenue, voice notes, three live tests and what the product team is building next.
Read more
Rebuilding Gaydar for Organic Growth
Early results from the Gaydar rebuild show revenue up 20.9%, RPU up 23.1% and registrations up 5.4%, with an early uplift in organic traffic.
Read more
The Average Was Lying: What Google's August Update Really Did to Our Brands
Google's August update looked like it changed nothing. Underneath, some brands soared and others fell off a cliff. Michael O'Sullivan on the pattern that separated them.
Read more
Google's Ad Targets Just Got Stricter. Here's What That Means for Your Campaigns
From 17 August 2026, Google changes how Target CPA and Target ROAS behave on budget-limited campaigns. What changes, two real examples, and your options.
Read more
4x Revenue Per User: Founder Program Success
Dull Dating has seen revenue per user grow 4x since joining the Founder Program. Di Hola and Say Allo are next to join.
Read more