The Platform

The full platform stack — built, run, and scaled by us.

Desktop, PWA, iOS, Android. Classic, VIP, VIP+. AI matching, subscription billing, content moderation, and 24/7 customer care. This is every layer of the platform your brand runs on.

Reach

Your members, on every device

Every brand launches with a full multi-platform presence — no extra build cost, no additional infrastructure. It's part of the stack from day one.

Desktop Web

Full-featured browser experience on any desktop or laptop. No installation required — just a URL and your brand, live in every market.

All markets

Mobile Web (PWA)

Progressive Web App — installable to the home screen, works offline, and delivers an app-quality experience without requiring an App Store listing.

All markets

iOS Native App

Native iPhone & iPad app distributed via the App Store. Full push notification support, native gestures, and Apple's trusted global reach.

Selected markets

Android Native App

Native app via Google Play Store. Background notifications, Android-native UX patterns, and access to Google's vast global distribution network.

Selected markets

The Partnership Model

Your brand. Our platform. Clear division of labour.

You focus on what actually drives growth — brand, audience, and acquisition. We handle everything else, from the first line of code to the last line of compliance.

Brand Partner

You bring the brand & the audience

Your brand identity, your marketing channel, your community voice. That's where your competitive edge lives — and where your attention should stay.

  • Traffic & marketing Acquisition, SEO, paid, affiliates — your growth levers, your strategy.
  • Thought leadership Optional Blog posts, community content, editorial voice for your niche. You can lead it — or leave it to us.
HubPeople Platform

We power the rest — all of it

Nine operational areas, zero overhead on your side. The platform ships from day one so you can scale the revenue, not the infrastructure.

  • Tech & Hosting
  • Content Moderation
  • Subscription Management
  • Email & Push CRM
  • Community Management
  • Events Calendars
  • Legal Compliance & Data Protection
  • Dispute Management
  • Customer Care 24/7

Membership Tiers

Three tiers. One seamless upgrade path.

Every member starts for free and upgrades when they're ready. Subscription revenue is shared with you at up to 65% — no hidden deductions, no surprises.

Classic

A complete foundation to explore the platform and connect with potential matches — at no cost to the member.


Included free

  • Free account & full profile
  • Browse all member profiles
  • Daily AI match suggestions
  • Post updates & upload photos
  • Articles, polls & quizzes
  • Limited daily messages
  • Read & reply to VIP messages
  • Free ID verification
  • Activity badges (Verified, Chatterbox, Heartthrob, Most Popular)

The full communication and discovery toolkit — unrestricted messaging, advanced search, and exclusive group access.


Everything in Classic, plus

  • Unrestricted messaging
  • Advanced search filters (city, distance, experience, preferences)
  • Exclusive members-only chat rooms
  • Private group chats (up to 50 people)
  • Rewind your swipes
  • See everyone who likes you
  • Priority comment placement

Maximum visibility and priority placement — for members who want to stand out and be seen first, every time.


Everything in VIP, plus

  • Exclusive curated match pool
  • Priority message & like placement
  • Boosted profile visibility to all active members
  • Top of every match's daily suggestion stack
  • Super Match add-on (purchasable)

Feature Comparison

Everything, side by side

A complete view of every feature across every tier — so you know exactly what each subscriber gets, and where the upgrade revenue comes from.

Feature Classic
VIP
VIPPlus
Create a free account
Browse member profiles
Daily match suggestions
Post status updates & photos
Comment on articles & posts
Participate in polls & quizzes
Limited daily messages
Read & reply to VIP/VIP+ messages
Free ID verification
Admin profile validation
Badges (Verified, Chatterbox, Heartthrob, Most Popular)
Unrestricted messaging
Advanced search filters
Exclusive chat room access
Private group chats (up to 50)
Rewind swipes
See everyone who likes you
Priority comment placement
Premium Content Paywall
Exclusive matches
Priority message & like placement
Boosted profile visibility
Top of match stack

AI Matching

The algorithm doing the work behind every introduction

Our intelligent matching engine draws from a broad set of compatibility factors to surface the most relevant, genuine potential connections for every member in your community.

Matching factors include

  • Age range preferences
  • Gender identity and preferences
  • Geographic locality and distance
  • Member recency and activity levels
  • Desired relationship types (casual, long-term, friendship)
  • Lifestyle habits — drinking, smoking preferences
  • Niche interests, sports, hobbies, and pastimes
  • Religious beliefs and moral compatibility
  • Internal profile quality rating — engagement signals, profile completeness, and community standing

The platform surfaces the opportunity. Chemistry does the rest.

Visibility boosts by tier

VIP Plus Top of every potential match's suggestion stack — always seen first.
Super Match A highlighted message that rises to the top of any inbox — and always gets seen first.
Profile Boost Temporary priority visibility to all active nearby members — for 60 minutes.

Premium Add-ons

Super Match

A purchasable add-on for VIP+ members that breaks through the noise and makes a memorable first impression. When a member sends a Super Match:

  • Their message is delivered in a vibrant, distinctive colour scheme that immediately stands out in the recipient's inbox.
  • Their profile is always seen first by the recipient — before any other match or message.
  • The recipient can reply directly, opening a full conversation thread immediately.

Profile Boost

A single-use consumable, sold in packs, that pushes a member's profile to the top of the active discovery stack for a focused 8-hour window. When a member activates a Boost:

  • Their profile is promoted to all active members nearby for exactly 8 hours — maximum exposure during peak activity periods.
  • Sold in packs — members purchase bundles of single-use Boosts and use them whenever they choose, with no expiry on unactivated credits.
  • Available across all tiers — any member can purchase a Boost, making it an accessible upsell beyond the subscription model.

Safety & Trust

Real people. Verified identities. Safe communities.

Trust infrastructure is built into the platform at every tier — not bolted on after the fact. Your community launches with the same ID verification and validation tools used across 100+ brands.

ID Verification

Free for all members regardless of tier. Once verified, a badge appears on the profile — reassuring potential matches they're communicating with a genuine, real person. Significantly reduces catfishing concerns and builds trust across the community.

Full trust & safety overview

Admin Profile Validation

For members who want additional credibility without submitting sensitive identity documents, our team manually reviews and approves profiles. A validation badge communicates authenticity to matches — without compromising personal information.

Full trust & safety overview

Get started

Ready to launch?

Your brand. Our platform. Up and running faster than you'd expect — with a 1M+ member database, AI matching, and 24/7 customer care from day one.