Available as a Social or Affinity (dating) brand setup — same criteria, audience, and interest tags either way.
How to Read This List
Every card shows the criteria that place a member in the niche, who it tends to appeal to, and a sample of the interest tags members can add to their profile — whether the brand runs on Social or Affinity.
Countryside, gardening, and open-air pursuits.
User has marked countryside and outdoor activities as interests.
Best for: Rural and countryside-based members who want to connect with others who already love the outdoor life.
User joined a highly targeted site centered on rural or outdoor lifestyle.
Best for: Committed rural-lifestyle members seeking an exclusively countryside-focused community.
joined countrysde / countrysde_hard / countrysde_hard_vector site niche OR has any countryside niche interest selected
Best for: Farmers, equestrians, and outdoor-lifestyle members, grouped automatically by their own interests.
High rated user joined a highly targeted site centered on rural or outdoor lifestyle.
Best for: Your most engaged countryside and gardening members — a premium, highly-rated subset of the rural audience.
Gardening niche
Best for: Green-thumbed members who'd rather talk about the allotment than make small talk.
Hiking niche
Best for: Trail regulars and weekend hikers, automatically surfaced by their own outdoor interests.
User joined a platform focused on surfing; considered a highly targeted niche.
Best for: Surfers and board-sport enthusiasts chasing the next swell — and people to share it with.
User has indicated an interest in or commitment to an active lifestyle.
Best for: Sport-and-fitness-driven members who want to connect with others who train, compete, or play as hard as they do.
For members whose match has to get along with the pet, too.
joined cats niche sites
Best for: Devoted cat owners who want to connect with others who already get the cat-first lifestyle.
User joined a niche platform for cat enthusiasts.
Best for: Cat people, plain and simple — from rescue advocates to multi-cat households.
joined dogs niche sites
Best for: Dog owners and dog-first members, grouped automatically by their own behaviour across dog-themed communities.
User registered on a site exclusively for people who love dogs.
Best for: Committed dog people who want their pet to be part of the connection from day one.
User joined a pet lover’s site, including specialized cat or dog niches.
Best for: Animal lovers of every kind — not just cats and dogs, but birds, horses, and everything in between.
joined pets / dogs / cats niche sites
Best for: The same broad pet-loving audience, grouped automatically from their activity across pet niches.
Gaming, tabletop, sport, and cultural interests.
joined board game niche site
Best for: Tabletop strategists, deck-builders, and board game night regulars.
User joined a platform for people interested in gaming.
Best for: Console, PC, and mobile gamers looking to connect with people who already speak the language.
User joined a hardcore gamer-specific platform.
Best for: Dedicated, high-engagement gamers seeking an exclusively gaming-first community.
joined True Crime site OR selected True Crime interest
Best for: True crime obsessives — podcast listeners, documentary watchers, and armchair detectives.
Profile includes preferences or self-identification with tattoos, piercings, etc.
Best for: Tattoo and body-art enthusiasts who want to connect with others who appreciate the ink.
joined the Country & Western Niches site (Soft)
Best for: Country music fans, line dancers, and anyone who lives for boots, rodeos, and honky-tonks.
joined politics niche site
Best for: Politically engaged members who want to connect with people who share their views — or enjoy the debate.
Rugby vector high rated hard
Best for: Your most engaged rugby fans and players — a premium subset of the sports audience.
Diet, lifestyle, and wellbeing-led communities.
User has marked food and culinary interests in their profile.
Best for: Members who build their social life around good food, from home cooks to fine-dining regulars.
User joined a niche site for vegans or those with plant-based lifestyles.
Best for: Vegans and plant-based members who want their community to align with how they already live.
joined vegan site
Best for: The same plant-based audience, grouped automatically from their own vegan-site activity.
Has selected "No" drink option or joined the niche site
Best for: Members who don't drink and want to connect within a sober-first community.
Has selected "Yes" or "Sometimes" drugs options
Best for: Cannabis-friendly members who want to connect without hiding that part of their lifestyle.
joined yoga niched site
Best for: Yogis and wellness-first members looking to connect with others who share their practice.
Riders, flyers, and members who live for the journey.
joined aviation site
Best for: Pilots, crew, and aviation enthusiasts looking to connect with people who share their love of flight.
Motorbike niche
Best for: Riders and pillion passengers who want to connect with others who are up for the ride.
Motorbike social niche
Best for: The wider motorbike social scene — riders looking for friendship, group rides, and connection alike.
Age bracket, family status, and where someone is in life.
User has indicated they do not want to have children.
Best for: Members who are child-free by choice and want to connect with others on the same page.
User is older than 45 years of age.
Best for: Members over 45 looking for connection and companionship at this stage of life.
User is 40 years old or older.
Best for: An exclusively 40+ community for members who want to connect within their own life stage.
User is 50 years old or older.
Best for: Members 50 and over looking for companionship within their own generation.
User is over 25 and has one or more children.
Best for: Parents who want to connect with others who understand life with kids already in the picture.
User is between the ages of 18 and 35.
Best for: Younger members who want to connect within their own age bracket.
Matched and prioritised by self-described body type.
User describes their body type as Big and Beautiful (BBW).
Best for: Plus-size members, and the people who are specifically drawn to curvier body types.
User’s selected body type is Petite, Athletic, or Slim.
Best for: Members with a petite or athletic build, and those who are specifically drawn to it.
Heritage, ability, and life situation.
User registered on a platform specifically for individuals with disabilities.
Best for: Members with disabilities looking for a community built around understanding and shared experience.
joined disabled niche site
Best for: The same accessibility-focused audience, grouped automatically by their own site activity.
Has selected nationality not matching the country living
Best for: Expats and internationals who want to connect with others navigating life abroad.
Native american nationality or joined the niche site
Best for: Members connected to Native American heritage and community.
User has completed university-level education or higher.
Best for: Degree-educated members who want to connect with others at a similar educational level.
Religion, spirituality, and belief-led communities.
User identifies as Catholic, Christian, or Protestant.
Best for: Members whose faith is central to how they want to connect and build community.
All users who have identified a religion are included in this niche.
Best for: Members for whom faith or spirituality plays a role in how they connect with others.
User joined a platform themed around supernatural interests (e.g., fantasy, mysticism).
Best for: Members interested in mysticism, the paranormal, and fantasy-adjacent belief systems.
joined paranormal + paranormal_hard_vector site niche
Best for: Members drawn to the unexplained — ghosts, UFOs, conspiracy theories, and everything in between.
Profession- and uniform-led communities.
joined Uniform niche site OR selected niche interests
Best for: Members drawn to uniformed professions — nurses, pilots, firefighters, and more.
Get started
Start with one of these 49 pre-built niches on Social or Affinity, or work with our team to design a new one for your community.