Social, Affinity, and Excite are separate, self-contained platforms — members don't move between them. Partners choose whichever one is the right home for their community: the platform that fits their audience's values, aspirations, and how they want to communicate.
Three Distinct Platforms
Every brand runs on the same underlying stack — AI matching, billing, moderation, trust & safety. But Social, Affinity, and Excite are separate, self-contained platforms, not stages of one journey. Each is built to be the right home for a specific kind of community.
Relationship-focused dating, general or niche.
Casual-themed dating, niched or unniched.
Privacy & Discovery
Platform, niche, and exclusivity settings define which member pool a person is visible in — starting with an absolute wall between platforms, then narrowing further inside one.
Between platforms
Social, Affinity, and Excite are entirely separate member pools. A member on Social is never visible to anyone on Affinity or Excite, and vice versa — these are three separate homes, not stages of one journey.
Within a platform
With no niche selected, a member is visible to the whole base platform pool — e.g. every Affinity member, or every Excite member.
Within a platform
Choosing a niche narrows visibility to a smaller, shared-interest group within the platform — tighter than the general pool.
Within a platform
Exclusive niches go furthest: the member pool contains only that specific interest — completely walled off from the base platform and every other niche.
Niched or Unniched
Affinity and Excite both work with or without a niche. We'll cover the full mechanics of niche-building in a dedicated guide — this is the short version.
A general-interest dating experience with no specific focus — the fastest way to launch and the broadest possible reach. Available on both Affinity and Excite.
A focused community built around a shared interest, identity, or lifestyle — narrower than the general pool. Some niches can be made exclusive, isolating the member pool to that niche alone with zero crossover to the base platform. Launch with one of our predefined niches, or work with us to build a new one for your audience.
Work with our team to import your existing user base, or build something new entirely. Our advanced semantic search tools define the ideal look-alike audience niche for your community, from scratch.
At a Glance
A quick reference for which platform fits which audience.
| Platform | Audience & focus | Content & moderation scope | Dating mode | Niche examples | Member visibility |
|---|---|---|---|---|---|
| Social | General community — no dating focus | Standard | Optional (off by default) | Mental Wellbeing, Gardening, Sports, Motorbikes, more | Social members only — isolated from Affinity & Excite |
| Affinity | Mainstream, relationship-focused dating | Standard | Required | No-niche (general), pets, vegan, faith & culture, more | Affinity members only; narrows to the chosen niche, or fully isolated if exclusive |
| Excite | Casual-themed dating | Broader with Media filtering (ID 18+ requried for content upload) | Required | Unniched (general casual), couples, kink & more | Excite members only; narrows to the chosen niche, or fully isolated if exclusive |
Get started
Pick whichever platform is the right home for your community — Social, Affinity, or Excite — then decide how niched you want it to be. One partnership, one revenue share, the right fit from day one.