Boost, our profile visibility feature, is live across both Affinity and Excite, and the results are hard to ignore. When a member activates it, they see 70 times more profile views and 10 times more messages, all within a single hour. Members have noticed too. Boost is now purchased at almost the same rate as Super Matches, and consumables like it now make up around 15% of total initial and re-initial revenue across the network.
What Boost does
Boost gives members an hour of serious visibility whenever they need it. They can trigger it from their profile, the main navigation, the Matches area, or the badge shown on other boosted profiles. A quick pop up shows how many boosts they have left, then a live countdown runs for the full hour so it feels active and exciting.
When the hour ends, members get a summary of everything that happened while they were boosted, views, likes, super matches and messages, delivered both in the app and by email.
What's new this month
Two updates have just landed:
- Boosts now appear inside the Super Match cross sell, so members see them right when they are already thinking about paying for extra visibility.
- The post boost summary, previously only sent by email, now also appears directly inside the member's account, so the payoff lands the moment their boost ends.
Why it matters
Boost is already live and working hard across the network, and these updates mean it will only convert better from here. Nothing for partners to set up, just stronger numbers heading your way.
Exploring what it looks like to build your own brand with us? Boost is a good example of what you get from day one, already built, already tested, already converting.
