Since joining the Founder Program, Dull Dating, one of our partner brands using the HubPeople platform, has seen revenue per user grow 4x. That kind of growth reflects stronger user engagement and higher perceived value across the brand since the program began. It's a strong signal that founder brand members are converting into higher value, longer term users, and it's exactly the kind of result the Founder Program was designed to create.
Alongside this, two new brands are joining the program: Di Hola and Say Allo, both from Unpack'd Technologies, led by CEO Zackary Lewis.
Joining the program
Di Hola
Di Hola is positioned to become the first affinity brand built specifically for Spanish culture. Rather than offering a generic, translated dating experience, the platform is designed around cultural relevance from the ground up. This affinity first approach is about building trust and a sense of community belonging from day one.
Joining the program
Say Allo
Say Allo will join the Founder Program alongside Di Hola. We spoke directly with the founder to align on shared values and direction, and one idea carried through clearly: everything starts with a hello.
Unlike swipe heavy apps, Say Allo takes a psychology based approach. The focus is on genuine connection and compatibility, not volume of matches or swipes. That makes Say Allo a more intentional, relationship first alternative in the space.
With Dull Dating continuing to grow within the program, and Di Hola and Say Allo bringing two distinct, values-led approaches into it, it's an exciting stretch for the Founder Program. We'll keep sharing updates as these brands grow.
Building a dating brand with a vision of its own? The Founder Program pairs your brand with the platform, the people, and the playbook to grow it.
